Pre-Show Staff Training

The most crucial aspect of the show is its people. Your image does not stop with a stunning stand. Although the stand will attract customers, it is people that sell your company.

Choose personnel using the PEOPLE formula:

People-oriented
Enthusiastic
Observant
Product knowledge
Listeners
Empathetic

Staff training is essential. Train them on how to get results you require, train them to be more effective on the show floor. Hold regular briefing and de-briefing sessions during the show to keep staff focused.

Inform your staff of the following:

• Why are you exhibiting, the purpose of the show and what you are expecting to achieve.
• What you expect from them, set goals and make sure they know what information you need them to gather.
• Features of the stand and what is on show or what you are promoting.

Sales leads generation – provide targets and incentives for achievement over target.

Stand manning – work out how many staff you have spread them evenly across the duration of the show, people are more effective working on the stand for a couple of hours at a time rather than a full day.

Practical issues –inform you staff or the required dress code in advance. The right dress is essential to create a professional impression and wear comfortable shoes. However if your market place is more casual you must always look smarter than the attendees.